Apple’s New Tools for Businesses
Apple has rolled out an updated set of tools designed to help businesses manage their presence across various platforms. This development is part of their service called Apple Business Connect, which aims to enhance how brands are presented on Apple devices.
Previously, Apple Business Connect only allowed businesses with physical locations to customize their listings. Now, any business can establish a profile. This is a significant change because it means online-only businesses or service providers working from home can also utilize these tools.
With the new features, businesses can display their logos, promotions, and action buttons on apps like Maps and Mail. The tools also allow for insights into customer interactions, offering valuable data about how consumers find and engage with their businesses.
Coming soon, Apple will incorporate brand information into the Mail app. Instead of the generic display, emails will show the brand’s name and logo prominently. This change aims to build trust and recognition among consumers.
Additionally, the tap-to-pay feature will now show the business’s name and icon, helping customers identify whom they are paying. Finally, in 2025, integration with the Phone app will label calls with the business name and logo, further enhancing user experience and trust.
These updates will benefit various businesses around the globe seeking better visibility in a competitive market.